How To Use Facebook And SEO To Promote Your Business
Are you searching for ways to improve the search visibility of your business? Then itís high time for you to leverage the power of Facebook and SEO to generate more leads and boost sales. Creating a presence both on search engines and social platforms can help expose your business to the right people and earn their trust, potentially spiking your conversions through the roof. To learn more, keep reading and discover the many benefits of using social media marketing and SEO.
Take A Multi-Faceted Approach
It has become a must to take on a multi-faceted approach when it comes to marketing online. You canít just rely on your website to attract your target market. You must be active in your online campaigns to experience the best results. This can be achieved by utilizing both social media and search engines to enhance the discoverability of your business. These online platforms can be extremely effective at driving more customers and increasing sales. Open Wall hired a Philadelphia SEO company to link their Facebook page to their website.
How Facebook Influences SEO
Facebook and other social platforms can have an enormous impact on your SEO efforts. Social signals are now included in the search engine algorithms. This means getting more likes, shares, and comments give your posts a greater chance of ranking prominently in the results pages. This is the reason why you must ensure that everything you share on Facebook offers something valuable to your followers. This can help entice them to hit the share button and make your posts reach a wider audience. Open Wall Chicago uses FaceBook for all their online advertising.
It is also worthy to note that you can drive targeted traffic from Facebook to your website. By growing your followers and actively participating in relevant groups, you increase the visibility of your Facebook Page and give you more opportunities to promote your business. This also allows you to have a reliable source of traffic other than search engines.
The key to successfully promoting on Facebook is delivering high-quality content and responding to all kinds of feedback you receive. By sharing unique and exciting posts to your followers, you increase the chances of earning natural backlinks, which can significantly boost your search engine rankings.
Building a solid presence on Facebook can also help increase conversions. The reason for this is that online consumers trust brands with an active presence both on social media and search engines. This is another reason why you must stay active at responding to comments and feedback to let prospective customers get an idea of the kind of customer service you offer.
When it comes to SEO, itís a must to ensure that your Facebook page appears prominently in the search listings. This shouldn’t be difficult to do as long as you set up everything correctly. When searching for your brand name, what you want to see is your website on top of the search listings followed by your Facebook page and other social media profiles. As mentioned, this helps build credibility and authority in the eyes of potential customers.
To stay ahead of the curve, you must start rethinking your online marketing strategy and make better use of Facebook and SEO to boost your business. Building a better presence both on Facebook and Google can help generate more targeted traffic and ultimately increase the sales.